"KHUSHI" is an AWARENESS CAMPAIGN, launched by Vedanta Resources plc, with a focus to sensitize people towards care for the underprivileged and deprived children – their Nutrition – Education – Health and overall development. Join Khushi on facebook at and send motivational stories at . LET US MAKE INDIA A CHILD MALNOURISHED FREE NATION..

Vedanta Khushi : Vedanta's Social Media Campaign, "Khushi", Celebrates its First Birthday

"KHUSHI" : Let Us Make India a Child Malnourished Free Country

"KHUSHI" campaign was started on 10th April 2012 on social media, bringing forward importance of care for the underprivileged and deprived children - their health, education and nutrition. The campaign was launched through a blog and on facebook platform, where blog uploads the success stories of people who have come forward and worked for these deprived children and made difference to their lives. The facebook platform discusses issues relating to education, nutrition and health of these children. It is our medium of spreading information and strengthening the campaign. Both the platforms are linked.

Important is "KHUSHI" is a non-funding campaign that encourages people to come forward and understand the problem and take individual steps for the probable solutions.

The "KHUSHI" team also decided to develop the social media campaign in-house without involving any expenditure. On course of the campaign, many members have come forward with donations but KHUSHI encouraged them to take direct steps. This has brought belongingness towards the campaign.

"KHUSHI" is a campaign that connects people of similar minds and thoughts. People who are genuinely connected with the development and growth of country and willing to put that extra bit to either churn out new strategies or bring the cause to the notice of common people and policy makers.

The campaign started with only 7 people has now crossed 25,000 members group and the blog is touching 58,000 page views. People from different professions like professors, teachers, students, doctors, engineers, entrepreneurs, management graduates, journalists, social workers, writers, NGOs, etc. are part of the KHUSHI group and are taking the campaign forward. The blog has about 70 posts and also supports information gathered through various reports like UNICEF, UNDP and Hangama.

"KHUSHI" would be 1 year old now and we are celebrating its First Anniversary.

First change that KHUSHI has been able to cultivate is that of change in temperament of people towards the deprived children. "Be polite with the poor children as they are not deprived by choice but by chance". The thought-full online discussions and debates on education and infrastructure development in rural schools, nutrition & education to street children, problem of children involved in making crackers, increasing drop-outs rate in rural schools, teachers problem, menace of beggary, child labour, vocational training etc. have brought out ideas on how as an individual we are capable to address this problem and work towards the solutions if not eradication.

Post launching of campaign, many members went ahead and took some strong decisions. Some of them are sponsoring education of children of the people who work in their house, some members have employed parents of children who beg on the streets or traffic-lights, some have gone ahead for adoption, some are providing education to the street children on regular basis, some are engaged in organizing creative workshops for them, and some are collectively taking extra classes in rural schools. The members have pledged not to allow child labour or encourage child beggary. The campaign is gaining momentum.

To understand the problems relating to street children, KHUSHI team spent 2 days with the street children of Malla Talai a basti of Udaipur.

Now, members in Patna, Lucknow, Delhi and other part of the cities are looking forward to organize similar workshops to motivate street children and address problem of child labour, begging and vocational training. Schools are getting associated and they want their children to be engaged in such campaign.

Rotary International - Udaipur Mewar, honoured "KHUSHI" campaign with Rotary Community Service Award this year and appreciated the efforts being taken to spread awareness towards the deprived and underprivileged children. Krishna Poonia, the two-times Asian Games Medalist at Doha in 2006 and Guangzhou, China in 2010 and finalist of 2012 Olympics in London, and the proud recipient of the Arjuna Award in 2010 and Padma Sri Award in 2011 has also joined the KHUSHI campaign and taking the cause forward. Krishna Poonia's husband Virander Poonia who is also her coach and the proud winner of Dronacharya Award too has joined the campaign.

It is true, individual efforts is what the country requires today. Spread awareness and motivate others.. is what "Khushi" says. Share and Care is what needs to bring "Khushi" on the faces of millions of these children.

It is a Vedanta Group Initiative....


  1. Congrats to complete team on completing a succesful year.

    Pravin Maheshkar
    B E Cell HZL

  2. Congrats to entire Vedanta Team for this great effort in creating the social awareness...

    keep it up...

  3. Congratulation for such great effort..... and all the very best for the future.....

  4. Great vision succesfully getting converted into a reality.Great going.Keep it up.

  5. Wishing the team of Khushi a lots of success in years to come..- Vinay K Tiwari

  6. Congratulations and best wishes to all the team members of KHUSHI. Definitely you are doing an amazing job without thinking about any profit. ....But i want to assure you it will return you the best meaning of KHUSHI...
    Accept best wishes and keep it up.

  7. Dear Vedanta Team

    It touched me a lot as since my childhood somehow I saw and became part of nurturing some of the kids.

    During my childhood, my father adopted one child and he being from teaching profession insisted that apart from good food, culture and many more other happiness we must educate her. And I have taken this as my childhood agenda apart from my own regular daily duty as child.

    This worked and when I was at class 5, I managed her to sit in the examination of class 10th. Further She got married and now dwelling a very successful happy family life. And since then it prompted me to do this further even as of today.

    The purpose of quoting above is not to highlight the duty towards society I performed but to convey that even a child of 8 years may have that spark which can convert an illiterate youth of elder age to a social educated personality.

    Today I saw the same spark, even bigger and bigger, in Vedanta team!!!!!!

    I salute the spirit of team and would contribute at the best of my all capacity in this noble cause.

    Further, taken in good spirit I would like to share that the message posted thru link require ‘a basic editing’ as it has lot of spelling mistakes and it always confront the reader to reach at the level of thought process of “Vedanta”. I am sorry in advance if it hurt you but its my duty to start supporting you why not by means of such input itself.

    Lots of thanks for the initiative and my all the very best to each member involved.

    Warm and kind regards

    Vice President - Consulting and Investigating
    SIS Corporate Centre, New Delhi