"KHUSHI" is an AWARENESS CAMPAIGN, launched by Vedanta Resources plc, with a focus to sensitize people towards care for the underprivileged and deprived children – their Nutrition – Education – Health and overall development. Join Khushi on facebook at and send motivational stories at . LET US MAKE INDIA A CHILD MALNOURISHED FREE NATION..

VEDANTA KHUSHI : Film Star Boman Irani Speaks on Girl Child : OUR GIRLS OUR PRIDE

Vedanta Group and NDTV have joined hands to promote Girl Child in India through campaign "Our Girls : Our Pride".  The campaign has been launched under Vedanta's "Khushi" awareness campaign, that is already promoting care for the underprivileged children, their health, nutrition and education.  

Film Star Boman Irani  speaks for the Girl Child, "What would I be without mu mother? There are so many issues whether it is just plain and basic respect, for starters!"... watch the video below....

Ms. Priyanka Chopra has been named the Brand Ambassador of the campaign "Our Girl : Our Pride" .  The campaign launched on 19th August 2013 in New Delhi,  will address key issues like nutrition, education, health, foeticide and infanticide.  The focus of the campaign will be to educate people at large, bring awareness, bring policy changes and sensitize people towards girl child and build a respect for the gender.

Looking at India, the country houses the maximum number of children in the world but it is also true that around 50% of child are suffering from malnutrition and the number of girls is large. The ratio of females per 1000 mails has been continuously decreasing since last more than 30 years.  There is a conscious need to not only protect the girl child but also bring in dedicated efforts towards their education, nutrition, health and overall development.


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