"KHUSHI" is an AWARENESS CAMPAIGN, launched by Vedanta Resources plc, with a focus to sensitize people towards care for the underprivileged and deprived children – their Nutrition – Education – Health and overall development. Join Khushi on facebook at and send motivational stories at . LET US MAKE INDIA A CHILD MALNOURISHED FREE NATION..


  •          Most children under the age of 2 years do not have access to good food
  •          Worst performing states when it comes to a good diet are in North India
  •         A lot of this also depends on the health of the mothers

According to the reports of a leading Indian NGO called CRY, most children in India under the age of 2 years do not have access to good quality food and adequate nutrition. The NGO based their report on the figures of the recent data released by the National Family Health Survey (NFHS) (2015-16 which shows that Nine out of 10 children in the age group of 6 to 23 months do not receive an adequate diet. 

This data is very disappointing as kids who do not have a healthy start and are under-nourished bear the brunt of it in adulthood. According to Komal Ganotra, Director of Policy, Research and Advocacy for CRY (Child Rights and You),"Illnesses in children and lack of adequate and appropriate nutrition is a vicious cycle which needs constant attention through preventive as well as promotive approaches.”

It has been further recorded that four out of five worst performing states when it comes to a child’s diet are from North India. Rajasthan is at the bottom where only about three per cent children have access to good food and in Uttar Pradesh the figure is slightly higher where five per cent children are well nourished. As far as the National capital is concerned, despite being one of the most equipped cities, only six per cent of the children in the city receive proper nutrition. Even Tamil Nadu which has the highest percentage of children receiving adequate nutrition, the number does not cross 31 per cent.

Ganotra also attributes this to the health of the mothers and says that the child’s health depends on the nutrition supplied to him or her in the mother’s womb. But the figures in this case too are dismal. Fifty per cent of the pregnant women (15-49 years) were found to be anaemic according to the NFHS-4 and only 21 per cent received complete antenatal care. Poor health of mothers is affecting the physical as well as the mental development of their children. 

"The Integrated Child Development Scheme, which addresses nutritional needs of children in an early age (under 6) and expectant mothers, has the right intent to ensure a solid foundation for children when maximum brain development occurs.It is non-negotiable for the state to ensure adequate budget and robust implementation mechanism for greater convergence of health and nutrition services for every child in the country," Ganotra concluded. 


We are very proud to inform you that the Campaign “KHUSHI” that we started on 10th April, 2012 is 5 years old today. During these years, we have organized several online discussions/debate, ground level workshops with street children, Awards and “KHUSHI” Walk and also direct interaction with thousands of school children to sensitize them about Care for the Deprived Children – their Nutrition, Education & Health.

Our “KHUSHI” Film ‘Humko Mann Ki Shakti Dena’ has been viewed by more than 7.6 million people across the globe – reaching to over 2 crore people, over 200,000 shares, 100,000 likes and 2000 comments. Here, today we celebrate the “KHUSHI” Day with our more than 225,000 followers.


Rosamma Thomas I TNN I April 7, 2017 I Jaipur

As Rajasthan celebrates the World Health Day on Friday, malnourishment among children has cropped up as a big problem area that needs to be addressed without any delay.

To mark the occasion, the NGO, Child Rights and You (CRY), released data from the National Family Health Survey (NFHS 2016-17) (see graphic) in which the state has emerged as a definite laggard, with only 3% of the under-five children receiving "adequate diet", defined as breast-fed kids receiving a minimum of three feeds and others getting milk or milk products at least twice a day.

One study shows that malnutrition is so widespread that mothers have failed to recognize it.

In early 2015, after screening 12 lakh children, the government had identified over 4,000 of them as 'severely acutely malnourished' (SAM).

A rapid survey by the women and child development department and UNICEF found over 35% of the under-five children as malnourished, with the largest number reported from Baran, among Sahariya tribals.

In a paper published in Economic and Political Weekly (EPW) in August last year, Pavitra Mohan, Kumaril Agarwal and Priyanka Jain pointed to the "normalization" of malnutrition in Rajasthan. Over 60% of the mothers who claimed their children were normal were wrong as their kids were malnourished.

Economist and Nobel Prize winner Angus Deaton has pointed to poor sanitation and infections as eroding nutrition levels in India.

Besides, the children's diet lacks protein and fat. Malnutrition leaves them vulnerable to disease and early death. According to NFHS data, 41 babies from every lakh die in the state and 51 do not survive beyond the age of five.

The EPW paper, based on research done in the southern districts of Udaipur, Dungarpur, Banwara and Rajsamand, with a high tribal population prone to out-migration, showed that about 20% of the mothers from nearly 500 households surveyed reported the loss of a child.

The authors found that "only about 28% of the children consumed milk. Almost none of them had consumed egg, meat or fish over the last 24 hours. Fewer than 10% reported consuming appropriate and nutritional food items such as 'daliya' (porridge), rice, pulses and vegetables or fruits, and even those had it in small quantities. A significant proportion of children were given tea, biscuits and and 'namkeen' (fried snacks)". One mother reported that she only bought milk when the child fell sick. "Otherwise, we cannot afford milk."

Fifty-eight per cent of the mothers studied by the EPW authors were malnourished as well, struggling to cope with the heavy demands of motherhood and housework.

Trupti Rane of CRY said, "Malnourishment in early years is directly linked to maternal health. Poorly nourished, expecting and lactating mothers pass on their deficiencies to the child. Having newborns breastfed within the first hour of birth is critical for baby nutrition. Colostrum (the first milk of the mother), extremely rich in nutrients and antibodies, ensures basic nutrition and immunization. Universalization of anganwadi centres and robust growth monitoring measures can lead to a lasting solution of this issue."

The article also pointed to the failure of government provisioning - only a fourth of the people studied sought healthcare from a public facility.

"Nutritional support offered by PDS remains low, both due to poor functioning and the scheme being limited to grains and sugar (with no pulses or oil)," the authors note. Only 3.6% of women reported working under the MGNREGA scheme.

Chhaya Pachauli of NGO Prayas said, "Both public health and ICDS infrastructure are in awful shape. Outreach services and counselling which could go a long way in preventing malnutrition are hardly prioritized. Government may introduce endless schemes, but until there's a boost in budget for health and nutrition, not much improvement can be expected. Efforts to strengthen health, nutrition, sanitation and PDS need to go hand in hand."