On 10th April 2012, with an objective to spread awareness towards care for the underprivileged children in India, Vedanta group launched a social media campaign with the title, “Khushi - Care for the Under-Privileged Children". Campaign “Khushi” aims to sensitize people at large, towards the need for care for these children - their Nutrition – Education – Health and overall development.
The campaign has been launched through a blog http://www.khushi-creatinghappiness.blogspot.in that besides informing people about the alarming situation of poor children in India, also posts motivating heart touching stories of people who have helped underprivileged children through their own ways. We are please to now have associations of schools, colleges, opinion makers, and people at large etc. who are also taking this campaign forward.
“Khushi” Facebook page, http://www.facebook.com/khushicreatinghappiness has already carried out four successful on-line discussion on `Eradication of Child Labour’, `Increasing Menace of Child Beggary in India’ , `Problem of malnourishment in underprivileged children – role of Govt. and Corporates’ and `How to send underprivileged children back to the school’. About 400 people participated and expressed their views, some of which are also placed on the blog.
It is alarming to know that India houses the maximum number of children in the world, larger than China. Various reports inform that every 3rd malnourished child in the world lives in India. More so India contributes to more than 20% of the child deaths in the world.
Is this not enough reason for all of us to unite for this issue and help our country overcome this problem ?
This campaign has been initiated with a thought that government, corporates and NGOs together cannot do it all and there has to be a direct participation from common people. We need to be sensitive towards this issue and participate equally for its prevention and cure.
Vedanta group has been partnering with Central Government and State Governments of Rajasthan, Orissa, Chattisgarh and Karnataka, towards this mission, through adoption of Anganwadi Centres and supporting nutrition, health and education of such children. The company aims to ensure that no child in India remains malnourished and their basic needs are addressed.
As the word “KHUSHI” says it all, it is a feeling of inner happiness, a gesture that says more than the words - a true spirit and an honest reciprocation. It is a contentment of fulfilling an objective or a mission close to the heart.
We request you to visit the blog and Facebook page and join the campaign. Just go to the facebook page http://www.facebook.com/khushicreatinghappiness and CLICK ON "LIKE".
We also look forward to receiving your inputs and comments please.
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